web site re-design
creative direction, development, interactive design
The home page was re-designed to streamline the information, with a more compelling design. Drop-down navigation was added to make the site easier to navigate. Every page is now only one click away. A dynamic Flash component was added for promotions and announcements that can be easily updated via XML. The newsletter sign-up was given more prominence by changing the location and making it more visually compelling. This component implemented with ASP to save the information to a database and simultaneously email the client when a user signed up. As a result more users have signed increasing the client’s list for direct opt-in marketing.