Preferred Care Partners
creative direction, conceptual development, front-end development, interactive design, print design, team lead
This project required a complete overhaul of the information architecture along with the look and feel. Coordination among multiple departments to obtain, develop, and refine the content and business requirements were among the challenges with this website implementation.
The company needed a site that would allow for up to the minute searches of their network providers and covered prescriptions. They also needed a way to track various users who wanted more information. These items were accomplished with ASP.NET and MS SQL. The site also needed to integrate television and print ads that were running. Flash and ActionScript were utilized to deliver this requirement.