Aruba Vacation Villas
creative direction, conceptual development, development, identity design, interactive design, team lead
CSS, Illustrator, PhotoShop, XHTML
A site was needed that would bolster the company's image while conveying the casual elegance of Aruba. The first phase was to work with the client to create a look and feel for the site that would set them apart. Through the initial meetings it became clear that the client was lacking a logo. After this part of the project was solved and the client satisfied, the site itself needed to be designed.
Once this was completed to the client's liking, the home page and subsequent inner-page prototypes were cut-up and converting into pure CSS templates. These were integrated into a new platform adding new functionality and booking capabilities to increase sales of vacation villa rentals.