yuguy

logo design

contributions
creative direction, conceptual development, print design, logo design

tools & Skills
Illustrator, InDesign, PhotoShop, typography

project link

Yuguy is a private yoga service focused on bringing yoga into the office of corporations. The logo needed to show the fluid and organic nature of yoga with a corporate feel. It could neither be too artsy or too corporate. This was achieved by using a fluidĀ sumi-e style illustration of a yoga pose combined with blocks of vibrant color.

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